MercuryInternational
GmbH
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House of focused brands / Switzerland

Focused brands.Shared intelligence.

Mercury International builds and operates focused e-commerce brands from Switzerland. Market insight, brand building, commerce, and operations are shared, while each brand retains its own positioning and identity.

Explore our brands About Mercury
Mercury / brand systemLong-term perspective
Shared capabilities01—03
Shared capabilitiesInsight · Brand · Operations
  • 01Insight & validation
  • 02Brand & commerce
  • 03Operations & governance
  1. B/01Urban PrairiePet
  2. B/02RepformFitness
  3. B/03Stillform HomeHome
Shared foundationDistinct brand propositions
Mercury supports three distinct consumer brands with a shared foundation of insight, brand-building expertise, and accountable operations.

Base Cham, Switzerland

Focus Consumer brands

Approach Focused and evidence-led

House of brands

Distinct propositions. A shared long-term home.

Mercury is developing three distinct brands across Pet, Fitness, and Home. Each brand has its own positioning and identity, supported by shared market insight, brand-building expertise, and operating resources.

01 / Mercury brandPet

Pet

Urban Prairie

A pet brand creating thoughtful products for everyday life with animals.

02 / Mercury brandFitness

Fitness

Repform

A fitness brand offering practical training solutions and clear guidance.

03 / Mercury brandHome

Home

Stillform Home

A home brand creating considered products for purposeful living spaces.

Meet the brands

Shared capabilities

Stronger together. Specific where it matters.

Mercury shares expertise and standards where they support better decisions and reliable execution. Positioning, product selection, and customer experience remain specific to each brand.

01

Insight & validation

Structured research supports clearer category, customer, and commercial decisions.

  • Customer and market insight
  • Category and competitor analysis
  • Commercial assessment
02

Brand & commerce

Shared expertise connects positioning, content, channels, and customer experience.

  • Positioning and brand building
  • Customer experience
  • E-commerce and distribution
03

Operations & governance

Common standards support reliable execution, quality, and accountable decisions.

  • Operating standards
  • Quality assurance
  • Clear ownership
Explore our approach

How we build

Build with focus. Grow with evidence.

We combine clear customer understanding, commercial discipline, and accountable execution. Investment increases in stages as customer relevance, demand, and commercial viability become clearer.

How we work
  1. 01
    Understand

    Define the customer, need, category, and competitive context.

  2. 02
    Validate

    Test demand, product relevance, unit economics, and operational feasibility.

  3. 03
    Build

    Develop the brand, offer, commerce experience, and operating controls.

  4. 04
    Grow

    Invest progressively, expand proven channels, and protect quality.

Our principles

Disciplined by design.

  1. 01

    Focus first

    A clear audience and a meaningful reason to choose come before breadth.

  2. 02

    Evidence-led growth

    Investment increases in stages as customer relevance, demand, and commercial viability become clearer.

  3. 03

    Distinct brands

    Each brand keeps its own identity, experience, and market focus.

  4. 04

    Accountable execution

    Technology supports consistent work; material decisions remain with people.

Business partnerships

Interested in working with Mercury?

We welcome enquiries from brand owners, product and distribution partners, financial institutions, and professional advisers.

Contact Mercury