01 / Mercury brandPet
Pet
Urban Prairie
A pet brand creating thoughtful products for everyday life with animals.
M / 02
Our brands
Distinct by design.
Each Mercury brand is built around a clear audience, a focused proposition, and its own identity. Shared capabilities strengthen the work behind the scenes.
Our portfolio approach
Built for clarity. Supported for the long term.
Mercury develops consumer brands with a specific audience and a meaningful reason to choose. The goal is not a broad collection, but a coherent portfolio of focused propositions.
Each brand keeps its own voice and customer experience while benefiting from shared expertise, standards, and a long-term operating perspective.
Focused consumer brands
Pet. Fitness. Home.
Mercury is developing three focused consumer brands across complementary categories.
02 / Mercury brandFitness
Fitness
Repform
A fitness brand offering practical training solutions and clear guidance.
03 / Mercury brandHome
Home
Stillform Home
A home brand creating considered products for purposeful living spaces.
How the group works
Shared underneath. Specific at the edge.
Common capabilities support the portfolio, while each brand remains accountable for its own positioning, proposition, and customer experience.
Portfolio principles
Clarity creates confidence.
Clear positioning
A specific audience and reason to choose come first.
Distinct identities
Each brand keeps its own voice, experience, and market focus.
Shared support
Common capabilities strengthen execution without making brands interchangeable.
Disciplined growth
Investment follows evidence and long-term potential.
Business partnerships
Interested in working with Mercury?
We welcome enquiries from brand owners, product and distribution partners, financial institutions, and professional advisers.
Contact Mercury